September 18, 2018
Like many travelers, sisters Kristin DeJohn and Kailen Echeverry had an amazing experience in another city that they wished they could recreate at home. In 2009, the pair were in New York during their family’s annual trip when they decided to visit a blowout bar and were immediately hooked. Instead of spending hours stuck in their hotel rooms taming their manes, the professional styling allowed the sisters to enjoy exploring the city and spending time with family. “We both have naturally thick, curly hair, so we were thrilled that we didn’t need to wash our hair again all weekend,” DeJohn said.
Upon returning to Columbus, DeJohn and Echeverry sought out this service at salons around the city to try to recreate their NYC experience. Though they were able to book blowouts at local salons, they noticed an inconsistency in experience and price point, often paying an upcharge for a wash or because of their thick curls. As a result, the sisters decided to take matters into their own hands.
DeJohn and Echeverry worked hard to create a consistently high-quality experience focused around a specific service, as evidenced in the salon’s straightforward name. A blowout begins with a hair wash, moving immediately into blow drying with a round brush to create volume and shine. Clients choose from five styling options – The Cosmo, The Flirtini, The Manhattan, The Bahama Mama, and The Neat, Please – that are achieved with curling or straightening tools. The entire service costs $40.00, with no upcharges for different hair textures or lengths. The effect is unfussy yet luxurious, perfect for busy out-of-town visitors and locals alike.
The first Blowout Bar opened in Grandview in 2013, and a Dublin location opened the following year. In addition to proving popular with visitors to the city, DeJohn and Echeverry also enjoyed success with local residents. For their third location, the Short North Arts District was an easy choice. “It’s our favorite part of the city, and it’s become familiar and well-loved,” DeJohn said. She also noted the existing and coming hotels in the District made for a natural fit due to the high walkability of the neighborhood, and that they’re excited to be neighbors with some of their favorite District businesses, including Rowe, Ladybird, Thread, Rose Bredl, Zest, and Native Cold Pressed.
The Blowout Bar is located at 941 N. High St in the Short North Arts District. A fourth location will open at Easton in Fall 2018.
– Michelle Gibson