August 21, 2018
Upon entering 930 N. High St, you may feel a familiar, calming warmth wash over you, similar to the experience of arriving at home after a long day. At least, this is the sensation that Miranda Boyle and her team strive for at the new THREAD location in the Short North Arts District. “I want [people] to be able to come into the store and feel like they’re at home, they’re comfortable, that we’re giving them an amazing experience,” she said.
The latest boutique to make its stylish debut in the District got its start in neighboring Grandview in 2014, followed by a second Dublin storefront that Boyle decided to relocate when an opportunity in the Short North arose. “I knew this is where we wanted to be,” she said, “[because] I think it is the premier shopping district of Columbus.”
Boyle first began envisioning THREAD while visiting her sisters in England and France, where she “fell in love” with the boutiques she encountered in the smaller towns. With her sister’s encouragement and help, she pursued her dream of opening THREAD in Columbus, to huge success. “The community came in and they super supported it, and it became what we only dreamed in our wildest dreams. It’s been an amazing ride,” she said.
Even with four years in Grandview under her belt, Boyle said she was “kind of intimidated” by the prospect of opening a store in the Short North because of concern about matching the success of her peers. The THREAD team worked hard to ensure they would complement the District by walking up and down High Street and exploring its offerings during shopping trips. “‘What are we going to do to help keep and make the community great?’ That’s what we really wanted to do here,” she said. “It’s really important that we make our customers feel that they’re being given the best service and that they’re being greeted into someone’s house, and that we’re inclusive. I knew that that was possible. I knew that’s how I like to shop, so I knew that was gonna be paramount to our success.”
In addition to inclusivity and offering “special, different” brands than found elsewhere in the District, part of how THREAD plans to enrich the neighborhood is through its events. The popular Sip & Shop style parties are private, in-store shopping events for groups of friends, complete with cocktails and prizes. The store also plans to host fashion parties with out-of-town designers on the Brunner building rooftop once its buildout is complete. Additionally, Boyle looks forward to participating in the monthly Gallery Hop, during which THREAD plans to display work by local artists and have live music.
At Movers & Shakers, a series that’s close to Boyle’s heart, THREAD provides exposure for up-and-coming business owners by giving them the opportunity to display or sell their wares in the store. “I know how much that [exposure] would have meant to me when I was getting up and going,” she said, “so we try to give that opportunity to small and local independent businesses.”
Even without that opportunity, Boyle and her team have been overwhelmed by the support they’ve received, an experience they’ve recently re-lived with the Short North location. “The amount of neighbors that came down to see us – I was blown away,” she said. “Coming to the Short North has been a huge success for us. Now we get to sit with some of the best, if not the best, in Columbus retailers and small business owners. It’s important, as a small business owner, to stay in touch with your community and really use your fellow business owners as such a wonderful support.”
Whether you’re searching for a small gift or looking for your next favorite wardrobe addition, THREAD is ready to welcome you. “We’re thrilled to be here and I think that everyone that comes in will find something that they really love,” Boyle said. “If you just come in to walk around the have a cup of coffee and take it all in, we’re happy to have you do that too. We just want you to come and enjoy yourself.”
THREAD is open M-S, 11:00am – 7:00pm, and Su 11:00am – 5:00pm. Shoppers who park at The Castle Garage from 9:00am – 5:00pm can receive validation with an in-store purchase and pay only $1 for their first hour of parking. For more details, click here.